IQ Mobile App Success Story
RD Mobile Solutions
The Institute of Quarrying (IQ) is the international professional body for quarrying, construction materials & the related extractive & processing industries. The objective of the Institute is to promote progressive improvements in all aspects of operational performance through the medium of education & training.
IQ Connect is a Member App and year-round mobile portal for IQ members to take control of their member experience & professional development. The app includes:
- Real-Time, Targeted Communications
- Personalized Content
- CPD Tracking & Updating
- On-Demand Micro-Learning
- Curated News (from IQ & other sources)
- Exclusive App Content
IQ initially planned the launch of its Member App to grow international membership. When the pandemic hit, the Institute quickly pivoted to focus the app on serving existing members including providing a direct communication channel, enabling members to take control of their own CPD & providing highly-valued mental health content & support to members. CRM & LMS integration enable member personalisation & CPD tracking.
Before we launched IQ Connect, it was really complicated to explain to members how they could access all our great content. The app does a fantastic job of curating everything in one place, making it so much easier for our members.
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