IIABCal Website Success Story

The Independent Insurance Agents & Brokers of California (IIABCal) is the leading voice for independent insurance agents & brokers across California, advocating for industry interests & providing essential resources to support its members. The association serves thousands of members by delivering timely advocacy, education, networking & market insights in a rapidly evolving insurance landscape.

The IIABCal website is a vital resource that offers members a seamless, mobile-friendly experience with improved website navigation & integrated tools designed to support their business needs, including:

• Enhanced access to member-only content previously siloed behind outdated systems
• Strategic AMS integration to unify membership management & website content
• Mobile-responsive design to ensure usability across devices
• Easy-to-manage content & website updates reflecting the association’s mission & values

Results Direct guided IIABCal through:

• A comprehensive website redesign focused on intuitive navigation & mobile optimization
• Seamless AMS integration, enabling richer member engagement without abandoning existing systems
• Collaborative budget management ensuring value without compromise
• Strong project management & ongoing support with deep expertise, fostering a trusted partnership

Since the website’s launch, IIABCal has seen a notable increase in website traffic & unique visitors, with members increasingly engaging in advocacy campaigns and staying informed through industry news. The website has become a key communication hub, especially important as IIABCal leads efforts alongside the National Association of Realtors to advocate for changes in California insurance law amid wildfire-related challenges impacting property insurance & mortgages.

Additional outcomes include:

• Membership growth supported by improved digital experiences
• Renewed confidence in AMS integration, leading to a contract extension & cost savings
• A scalable platform positioned to support ongoing advocacy & member services effectively

For IIABCal, this website redesign has been more than a digital facelift. The IIABCal website is a strategic communication tool that empowers the association to better serve its members & drive critical industry advocacy.