CASSS Website & App Success Story

CASSS is a non-profit professional membership society made up of over 6,000 industry, academic & regulatory agencies in the field of biopharmaceutical development & regulation. Its mission is to advance biopharmaceutical development through collaboration & events are a cornerstone of how it brings that mission to life.

In 2020, CASSS partnered with Results Direct to lead a digital transformation that included a website redesign & event mobile app.

Website Redesign Strategy

The CASSS website serves as a hub for member content, resources & events. The previous website was outdated, not responsive & lacked the analytics needed to support the association’s digital growth. Results Direct collaborated with CASSS to:

• Define an intuitive information architecture through member interviews, card sorting & tree testing
• Ensure seamless website navigation with usability testing for content discovery
• Build a responsive, flexible website with easy-to-use, no-code webpage layouts
• Launch event-focused digital experiences, including microsites & an event app supporting 13 events annually
• Conduct an accessibility audit to ensure the site is inclusive & meets WCAG standards

Design & Functionality Highlights
Results Direct delivered a modern website design that reflects CASSS’s brand while enhancing usability & ongoing content management:

• CASSS Moments: Featured section that humanizes the association, highlighting member story videos & engaging visitors.
• Complex Meeting Search: SOLR-powered search with robust filters simplifies discovery of content website wide, presentations, & papers.
• Seamless Integrations: Ensures trusted connections with other technology platforms (AMS, CMS, event app, abstract management, paid advertising, AI FAQ) for consistent data & smooth user experiences.

Results & Impact
Since launch, CASSS has seen measurable improvements in website performance, engagement & efficiency: 

• Doubled website traffic
• Improved SEO rankings
• Increased event registrations
• Enhanced search functionality for better content discovery
• Improved staff efficiency with stable integrations & intuitive CMS tools
• Elevated member experience through single-sign-on & simplified event registration
• Rave reviews from staff & members highlight improved access & usability

Ongoing Website Partnership & Looking Ahead
CASSS continues to collaborate with Results Direct through annual website reviews & accessibility audits. New updates implemented by CASSS since launching the website, including AI-powered FAQs, Google Translate integration & continued growth of content including digital assets, reflects CASSS’s ongoing commitment to accessibility & innovation. For CASSS, the website redesign is more than a digital upgrade — it’s a strategic platform that drives member engagement, enhances operational efficiency & advances the organization’s mission to connect the global scientific community.

Integrated Event Mobile App

To better support its hybrid events & drive deeper member engagement, CASSS launched a fully integrated event app, now a foundational part of its event delivery strategy.

The CASSS event app was built to serve both in-person & virtual attendees, offering features including:

• Real-Time Updates & Alerts
• Personalized Schedules
• Nested Sessions
• Speaker & Chair Profiles
• Abstract & Poster Libraries 
  
• Interactive Attendee Directory
• In-App Networking & Direct Messaging
  
• Gamification
• Lead Retrieval for Exhibitors
• Sponsored Banner Ads
  
• Desktop & Mobile Access

The CASSS event app has been a game changer for attendees, exhibitors, sponsors & staff. The app received overwhelmingly positive feedback, especially at CASSS’s flagship symposium, where it enhanced the attendee experience across the board.

One of the app’s greatest strengths is its integration capabilities, which have significantly reduced staff workload. By automatically importing session data, speaker bios & posters from existing systems, CASSS eliminated hours of manual content input, freeing up staff to focus on strategy rather than logistics. Adding detailed event info to the app’s main menu gave attendees instant, self-serve answers, reducing support queries & easing staff workload.

The CASSS app isn’t just an event platform; it’s a powerful driver of non-dues revenue. With features like sponsored banner ads, lead retrieval & contact buttons, the app opened new channels for exhibitor & sponsor engagement. These tools are especially valuable at smaller meetings, where lead retrieval became a standout benefit, helping sponsors justify their investment.

On average, the app brings in $10,000 in annual sponsorship revenue, with data reports providing measurable ROI to strengthen sponsor relationships. 

CASSS continues to evolve its app strategy & explore new ways to grow engagement with enhancements like:

• App ambassadors to drive adoption
• Interactive floor maps
• Advanced networking tools
• Expanded gamification elements

For CASSS, the event app is more than just a utility — the event app is a platform to deliver meaningful & memorable event experiences.