CASSS Event App Success Story

CASSS is a global non-profit professional scientific society with 7,000 members spanning industry, academia & regulatory bodies. Its mission is to advance biopharmaceutical development through collaboration & events are a cornerstone of how it brings that mission to life.

To better support its hybrid events & drive deeper member engagement, CASSS launched a fully integrated event app, now a foundational part of its event delivery strategy.

The CASSS event app was built to serve both in-person & virtual attendees, offering features including:

• Real-Time Updates & Alerts
• Personalized Schedules
• Nested Sessions
• Speaker & Chair Profiles
• Abstract & Poster Libraries 
  
• Interactive Attendee Directory
• In-App Networking & Direct Messaging
  
• Gamification
• Lead Retrieval for Exhibitors
• Sponsored Banner Ads
  
• Desktop & Mobile Access

The CASSS event app has been a game changer for attendees, exhibitors, sponsors & staff. The app received overwhelmingly positive feedback, especially at CASSS’s flagship symposium, where it enhanced the attendee experience across the board.

One of the app’s greatest strengths is its integration capabilities, which have significantly reduced staff workload. By automatically importing session data, speaker bios & posters from existing systems, CASSS eliminated hours of manual content input, freeing up staff to focus on strategy rather than logistics. Adding detailed event info to the app’s main menu gave attendees instant, self-serve answers, reducing support queries & easing staff workload.

The CASSS app isn’t just an event platform; it’s a powerful driver of non-dues revenue. With features like sponsored banner ads, lead retrieval & contact buttons, the app opened new channels for exhibitor & sponsor engagement. These tools are especially valuable at smaller meetings, where lead retrieval became a standout benefit, helping sponsors justify their investment.

On average, the app brings in $10,000 in annual sponsorship revenue, with data reports providing measurable ROI to strengthen sponsor relationships. 

CASSS continues to evolve its app strategy & explore new ways to grow engagement with enhancements like:

• App ambassadors to drive adoption
• Interactive floor maps
• Advanced networking tools
• Expanded gamification elements

For CASSS, the event app is more than just a utility — the event app is a platform to deliver meaningful & memorable event experiences.