Auto Care Website Success Story

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    Audience Research
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Success Story

ASAE Associations Now Spotlight Article:
A Website Redesign Boosts Member Engagement, Retention, and Value

The Auto Care Association is the voice of the $380 billion+ auto care industry, providing advocacy, educational, networking, technology, market intelligence & communications resources to serve the collective interests of members. Global member companies manufacture, distribute & sell every part & component & perform service, maintenance & repairs on every class of vehicle on the road.

The Auto Care website provides its members a one-stop shop for the tools & resources most important to running an auto care business & expanding business efficiency including:

  • Members-only access to the Auto Care Digital Hub bookshelf, Vehicle Information Portal & Auto Care TrendLens industry data source
  • Curated landing pages for groups & topics based on job role & career stage
  • Event search & individual event microsites
  • Member self-service tools for updating individual & company profiles, customizing committee/community involvement & managing subscriptions
  • Streamlined e-commerce for purchasing products & services

Results Direct guided the Auto Care Association in:

  • Definition of member journeys 
  • Development of an extensive website taxonomy
  • Creation of a Website Strategy Brief to guide future site development

Website redesign results include:

  • Streamlined online purchasing 
  • DIY member updates which have tripled the number of logins
  • Increased session duration by 242%
  • Reduced customer support inquiries
Nathaly Branham Auto Care
We’re over the moon with the look & feel of the new website. I’m thankful for having top notch web experts & an awesome PM as captain. I can’t thank you enough for all the work & dedication that has gone into this.
Nathaly Branham Web Manager, Auto Care Association

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