Auto Care Website Success Story

Results Direct Solutions

  • Digital Strategy

    Audience Research
    Engagement Strategy
    Content Strategy
    Search Optimization

  • Website Design

    Responsive Design
    Information Architecture
    Usability Testing
    Microsites
    Managed Hosting

  • Content Management
    Sitefinity
  • Systems Integration
    Impexium Logo
    Tizra Logo

Success Story

The Auto Care Association is the voice of the $380 billion+ auto care industry, providing advocacy, educational, networking, technology, market intelligence & communications resources to serve the collective interests of members. Global member companies manufacture, distribute & sell every part & component & perform service, maintenance & repairs on every class of vehicle on the road.

The Auto Care website provides its members a one-stop shop for the tools & resources most important to running an auto care business & expanding business efficiency including:

  • Members-only access to the Auto Care Digital Hub bookshelf, Vehicle Information Portal & Auto Care TrendLens industry data source
  • Curated landing pages for groups & topics based on job role & career stage
  • Event search & individual event microsites
  • Member self-service tools for updating individual & company profiles, customizing committee/community involvement & managing subscriptions
  • Streamlined e-commerce for purchasing products & services

Results Direct guided the Auto Care Association in:

  • Definition of member journeys 
  • Development of an extensive website taxonomy
  • Creation of a Website Strategy Brief to guide future site development
Auto Care Association Bundle
Nathaly Branham Auto Care
We’re over the moon with the look & feel of the new website. I’m thankful for having top notch web experts & an awesome PM as captain. I can’t thank you enough for all the work & dedication that has gone into this.
Nathaly Branham Web Manager, Auto Care Association

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