Auto Care Website Success Story
Results Direct Solutions
ASAE Associations Now Spotlight Article:
A Website Redesign Boosts Member Engagement, Retention, and Value
The Auto Care Association is the voice of the $380 billion+ auto care industry, providing advocacy, educational, networking, technology, market intelligence & communications resources to serve the collective interests of members. Global member companies manufacture, distribute & sell every part & component & perform service, maintenance & repairs on every class of vehicle on the road.
The Auto Care website provides its members a one-stop shop for the tools & resources most important to running an auto care business & expanding business efficiency including:
- Members-only access to the Auto Care Digital Hub bookshelf, Vehicle Information Portal & Auto Care TrendLens industry data source
- Curated landing pages for groups & topics based on job role & career stage
- Event search & individual event microsites
- Member self-service tools for updating individual & company profiles, customizing committee/community involvement & managing subscriptions
- Streamlined e-commerce for purchasing products & services
Results Direct guided the Auto Care Association in:
- Definition of member journeys
- Development of an extensive website taxonomy
- Creation of a Website Strategy Brief to guide future site development
Website redesign results include:
- Streamlined online purchasing
- DIY member updates which have tripled the number of logins
- Increased session duration by 242%
- Reduced customer support inquiries
We’re over the moon with the look & feel of the new website. I’m thankful for having top notch web experts & an awesome PM as captain. I can’t thank you enough for all the work & dedication that has gone into this.
How can we help you today?