portfolio-title-MBA

Mortgage Bankers Association

Digital Strategy, Responsive Design, Ingeniux CMS, Aptify Integration, Eventsential Mobile App, Custom Advocacy App

Overview:

MBA is a Washington, DC-based organization with 2,200 members, 137 staff, and a $52 million annual budget. Results Direct teamed with MBA to visually align web properties, implement mobile-friendly delivery, better organize content and resources, improve search, streamline processes, and create a scalable foundation for growth.

Results:

MBA unified websites under a single brand family and implemented more user-focused navigation and content delivery. They experienced a 30% increase in average website session duration, a 75% increase in traffic on conference/meeting pages, and were able to streamline content management and single sign-on (SSO) across all properties.


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