Digital Strategy, Responsive Design, Ingeniux CMS, iMIS & Informz Integrations, Eventsential Mobile App, Custom Advocacy App
Overview:
MBA is a Washington, DC-based organization with 2,200 members, 137 staff, and a $52 million annual budget. Results Direct teamed with MBA to visually align web properties, implement mobile-friendly delivery, better organize content and resources, improve search, streamline processes, and create a scalable foundation for growth.
Results:
MBA unified websites under a single brand family and implemented more user-focused navigation and content delivery. They experienced a 30% increase in average website session duration, a 75% increase in traffic on conference/meeting pages, and were able to streamline content management and single sign-on (SSO) across all properties.
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