USA Rice Federation
Website Success Story
The Challenge
USA Rice operates across consumer, industry, and policy audiences with multiple branded digital experiences. Content was fragmented, SEO authority was diluted across properties, and users struggled to understand the full breadth of what the organization offered.
What Results Direct Delivered
Results Direct partnered with USA Rice to consolidate multiple web properties into a unified domain. The engagement included a custom recipe database with structured search, enhanced storytelling, and an information architecture that made cross-audience pathways — consumer to industry, industry to policy — visible and navigable.
Key Redesign Results
- 67% increase in page views
- 52% increase in unique visitors
- 43% increase in new traffic from search engines
I’m so happy to see these results. I can’t express how huge this is for us, & it really affirms those decisions we made early on. I think we’re seeing these improved analytics because we took the time to improve the user experience.
Katie Maher
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