Delivering an Indispensable Mobile App

Written on November 18, 2021

Russ

Russell Magnuson

CEO & Co-Founder

Mobile app adoption increased exponentially for association members during the pandemic 

Deliver an Indispensable Mobile App

If your association delivered virtual events in 2020-21, you likely found new audiences and expanded reach for your content, programs, and services. Have you successfully converted these new contacts into members and leveraged these opportunities to engage your members year-round?

Since mid-2020, associations have found that mobile apps have become indispensable to members, and apps have been downloaded in record numbers. Associations are leveraging mobile apps – specifically Event and Member Apps – to transform their associations by:

  1. Delivering relevant, valuable content & events to members’ mobile devices

  2. Engaging increasingly-dispersed & hard-to-reach members

  3. Growing member engagement year-round

  4. Complementing existing websites with mobile

More and more members are relying on mobile apps instead of websites to stay up-to-date, manage their professional development, and connect. And associations are discovering the benefits of direct communication and monetization opportunities of delivering on-demand content through their mobile apps.

IQ Success Story Preview Image

Organizations including ASHRAE, Institute of Quarrying, and British Orthopaedic Association have successfully leveraged mobile apps to deliver unique value to their members. These apps include integrations with the associations’ CMS, AMS, and LMS systems to enable branded and personalized content, communities, training, and targeted push notifications.

The organizations are also supporting events through their apps including “contactless” features for their in-person conferences: digital registrant bags, business card exchanges, and exhibitor QR scanning. 

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Results Direct | RD Mobile looks forward to helping you launch an “indispensable” mobile app for your members. To get started, download our From Events to Member Apps: Making Your Association Indispensable guide, which includes expert insights and association mobile app success stories.

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RD Mobile Can Help: Schedule a Meeting

If you’re looking for an Event Platform or Member App that delivers ROI, RD Mobile has your answer. Schedule a meeting to discuss your event (in-person, hybrid, virtual) or year-round mobile engagement needs.

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