Auto Care Association
Website Success Story
The Challenge
The Auto Care Association, representing a $380 billion+ industry of 564,000 businesses across 164 countries, needed to consolidate a wide range of fragmented tools, resources, and member touchpoints into a single, member-facing website. Members needed easier access to industry data, publications, events, and committee/community involvement, while staff needed to reduce the volume of customer support inquiries tied to manual profile and subscription updates.
What Results Direct Delivered
Results Direct guided the Auto Care Association through the definition of member journeys, the development of an extensive website taxonomy, and the creation of a Website Strategy Brief to guide future site development.
The redesigned site became a one-stop shop for members, including the Auto Care Digital Hub bookshelf, Vehicle Information Portal, and TrendLens industry data source. Curated landing pages organized by job role and career stage and member self-service tools for managing subscriptions. The result was streamlined online purchasing and a measurable reduction in customer support inquiries.
Key Redesign Results
- 242% increase in average session duration
- 22% increase in page views
- 26% increase in pages per session
- 6% decrease in bounce rate
- 3X number of member logins for self-service updates and subscriptions management
We didn’t want to just look for a website redesign vendor. We wanted to make sure that it was a long-term relationship where we could find a trusted partner that lets us know what the current trends are & really know that you had our back.
Nathaly Branham
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