AASA, The School Superintendents Association
Website Success Story
The Challenge
AASA is a national membership association serving school administrators across the
United States. The organization needed a website redesign that could support multiple needs and stakeholders – and grow with the organization. AASA required a site that a small team could manage independently.
AASA’s flagship member publication, School Administrator, was delivered as a static PDF that members could download but could not search, share by article, or engage with through comments and analytics. AASA needed to modernize the publication into a digital-first experience that members would actually use.
What Results Direct Delivered
Results Direct delivered a comprehensive website redesign grounded in usability testing and content strategy. The engagement included information architecture validated through user research, a CMS implementation designed for long‑term sustainability, and integration with AASA’s AMS.
Results Direct transformed School Administrator from a downloadable PDF into a modernized digital publication, integrated into the main site experience rather than living as a stand-alone. The engagement included usability testing, information architecture validated through user research, a CMS implementation built for long-term sustainability, integration with AASA’s AMS, and a content governance and editorial-cadence framework that AASA continues to use today.
Key Redesign Results
- Website traffic tripled from 2023 to 2024
- Traffic tripled again from 2024 to 2025
- Site designed in 2021 continues to deliver value today
Results Direct was truly a partner in our website redesign. In addition to making the website “pretty,” they provided digital content strategy insights to create a content governance structure we can stick to. They actually made the process enjoyable (which says a lot for such a huge undertaking).
Megan Moran, CAE
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