American Physiological Society
Website Success Story
The Challenge
APS members work at the frontiers of science to advance our understanding of life and health. The Society had a vast amount of complex content – 20,000+ pages – that members and prospective members could not find. The APS website structure and information architecture could not keep up with content growth or member needs.
What Results Direct Delivered
Results Direct transformed the complex APS content ecosystem into a more intuitive and strategic digital experience. This included removing 50% of pages and programmatically migrating the other 50% into a modern CMS. The website now showcases the value of membership through real member stories and imagery, putting a face to physiologists while reinforcing the credibility of belonging to the organization.
Key Redesign Results
- 84% increase in average time on site
- 25% decrease in bounce rate
- EXCEL Gold Award for website design
- Programmatic migration of approximately 10,000 pages into the new architecture, with the remaining 10,000 pages retired through the content audit
Thank you so much for all you’ve provided to us through this project. Now we have a content strategy & website governance in place, as well as deeper knowledge in Google Analytics and SEO. I really appreciate your time & support!
Christine Zhou
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